Monday, February 2, 2015

Jab Jab Jab, Right Hook

  • Make ad visually compelling with only minimal text
  • Make people who view the ad feel the 'right' emotions- the emotions that make them become invested in the subject of the ad
  • Logos are very important for brand recognition!
  • Make text intriguing
  • Make slogan catchy and memorable!
  • Most important thing is to make consumer identify with the product and not feel estranged from it

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